E-Commerce - Beauty & Fashion
Premium jewelry brand moved from marketplace dependency to owned revenue
Most sales came through third-party marketplaces at thin margins. The brand site looked dated and did not convert the traffic it had.
Owned
Direct storefront channel
Lifecycle
Email and retention flows
Managed
Monthly merchandising
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The problem
Most sales came through third-party marketplaces at thin margins. The brand site looked dated and did not convert the traffic it had.
What we did
- Full storefront redesign with photography-led product storytelling
- Collection and buying-guide content built around commercial intent keywords
- Email flows for abandoned cart, post-purchase, and lapsed buyers
- Merchandising and promo calendar managed month over month
The result
Margin moved back in-house as owned-channel revenue overtook marketplace volume.
Owned
Direct storefront channel
Lifecycle
Email and retention flows
Managed
Monthly merchandising
Engagement length: 9 months
lavarijewelers.com/What clients say about this work
All reviews“Awesome SEO services. They have helped us dominate Google search rankings for our niche here in Los Angeles.”
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
“They were professional, creative, and attentive, delivering high-quality work that exceeded my expectations.”
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