Santa Monica Software Development
Software Development in Santa Monica
We build custom software for Santa Monica companies that have outgrown the spreadsheet and cannot make an off the shelf system fit. Santa Monica packs venture funded software companies, boutique law practices, dental and med spa groups and independent retail into eight square miles. Rents are high, so every business here has to convert traffic rather than wait for it. Scoped in fixed phases, shipped in sprints, and handed over with the code and infrastructure in your name.
8 to 12 wks
To a working version in production
100%
Code and infrastructure you own
14 yrs
Building custom systems
Downtown Santa MonicaMain StreetMontana AvenueOcean ParkPico District
Get a Santa Monica scope and quote
Two minutes now, a real plan and price back the same business day.
Why we built this page
Software Development in Santa Monica, and why it is worth a page of its own
Santa Monica has more product teams per block than anywhere else in Los Angeles County, and plenty of them need a build partner rather than a full time hire. This page lays out how we scope, price and ship that work.
Searches from Santa Monica skew heavily mobile and heavily local. People are on Montana or Main Street with a phone in hand, and the business that owns the map pack and the first organic result gets the call before anyone scrolls. Home to 93,000 residents and roughly 300,000 daytime visitors.
Industries we serve here: Tech and SaaS, Health and wellness, Hospitality, Legal, Retail.
What software development in Santa Monica means here
Falcon Marketing handles software development for businesses across Downtown Santa Monica, Main Street, Montana Avenue and the rest of Santa Monica. Most of the work sits in Tech and SaaS, Health and wellness, Hospitality, Legal, Retail, and every engagement is measured on hours saved, errors removed and revenue the system unlocks rather than activity reports.
Who it is for
- Tech and SaaS operations outgrowing spreadsheets
- Santa Monica companies paying for software that does not fit the workflow
- Teams that need a build partner instead of a first engineering hire
- Founders who need a working version in front of users this quarter
How we run it
01
Discovery before a line of code
We sit with the people doing the work in Santa Monica, document the process as it really runs including the exceptions, and produce a scope, an architecture and a fixed phase price. You can take th...
02
Build in short sprints with working software each one
Every sprint ends with something running in staging that you can click through. That rhythm catches wrong assumptions in week three instead of month six, and it keeps the budget tied to visible pro...
03
Shipping alongside a Santa Monica product team
We work the way your engineers already work: a scoped statement of work, a staging environment from week one, code review on every pull request, and a demo at the end of each sprint. You own the re...
04
Handover, not hostage
Code lives in your repository, infrastructure runs in your accounts, and delivery includes documentation plus a recorded walkthrough. Keep us on retainer for new features or take it in house. Eithe...
What usually goes wrong in Santa Monica
Critical process living in a spreadsheet only one person understands
Paying for three systems that refuse to talk to each other
A previous developer who disappeared with the credentials
Headcount growing just to keep up with manual work at your Santa Monica operation
Reporting that takes two days to assemble and is wrong by the time it lands
Off the shelf software that forces you to change how the business works
How the work actually runs
Discovery before a line of code
We sit with the people doing the work in Santa Monica, document the process as it really runs including the exceptions, and produce a scope, an architecture and a fixed phase price. You can take that document to another shop if you want. Most clients do not.
Build in short sprints with working software each one
Every sprint ends with something running in staging that you can click through. That rhythm catches wrong assumptions in week three instead of month six, and it keeps the budget tied to visible progress.
Shipping alongside a Santa Monica product team
We work the way your engineers already work: a scoped statement of work, a staging environment from week one, code review on every pull request, and a demo at the end of each sprint. You own the repository and the infrastructure from day one, so there is no vendor lock and no handoff drama when you bring the work in house.
Handover, not hostage
Code lives in your repository, infrastructure runs in your accounts, and delivery includes documentation plus a recorded walkthrough. Keep us on retainer for new features or take it in house. Either way the system is yours.
Projects we have built in and around Santa Monica
1 projects in our portfolio come from Santa Monica and the immediately surrounding area. Every screenshot below is a live client site, not a mockup.
What is included
Get a scope & quotePaid discovery that produces scope, architecture and a fixed phase price
Working software in staging from the first sprint
Role based access control and audit logging built in
Integrations with the systems you already pay for
Automated testing and continuous deployment
Documentation and a recorded handover for your team
Code and infrastructure in accounts you own
Optional retainer for ongoing feature work
Organic search results
What the builds returned after launch
Live Semrush data from client campaigns. Names withheld by agreement, the charts are not.
Client reviews
Hundreds of clients say the same thing
Verified reviews from Google, Trustpilot, Clutch, Capterra and GoodFirms.
4.9/ 200+ reviews
Across Falcon Marketing and The Los Angeles SEO Company
Trustpilot
4.8/ 21 reviews
90% five-star
Clutch
5.0/ 13 reviews
Verified client interviews
GoodFirms
5.0/ 4 reviews
Verified reviews
Google
“I've been working with them to develop an app. It's been nothing but professionalism and hard work.”
Trustpilot
“These guys are awesome! They are completely knowledgeable in the sometimes frustrating world of programming.”
Trustpilot
“Falcon Marketing took my idea and made it into a reality!”
Google
“Awesome SEO services. They have helped us dominate Google search rankings for our niche here in Los Angeles.”
Google
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
Google
“They were professional, creative, and attentive, delivering high-quality work that exceeded my expectations.”
Google
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
Google
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Google
“Falcon's designs are uber modern, the team is whip smart, and rankings are going up.”
Google
“Highly intelligent. They have amazing marketing and make the best websites.”
Google
“Very responsive and experienced. They know how to get your business to the next level.”
Google
“Top notch service and attention.”
Everything else we run in Santa Monica
Santa Monica questions we get asked
What does custom software cost for a Santa Monica company?
Discovery runs $3,500 to $12,000 depending on complexity and produces a fixed price for the build phases. Most first releases land between $25,000 and $120,000.
What happens if we want to bring it in house later?
You already own it. Repository, infrastructure and documentation are in your accounts from the start, so a handover is an introduction call rather than a negotiation.
Can you take over a codebase another team started?
Often, yes. We start with a paid technical audit that documents the architecture, the security gaps and the cost to finish versus rebuild, then you decide with real numbers in front of you.
Do you maintain what you build?
Optionally. Most clients keep a light retainer for monitoring, security updates and feature work, but it is never a condition of the build.
Ready to replace the spreadsheet running your Santa Monica operation?
Tell us what you are working with and we will come back with scope, timeline and a straight price.
Software Development in other Los Angeles cities
Same team, same process, built for the market you actually sell in.
Start your Santa Monica project
Share a few details and we will scope the work, the timeline and the investment.