Optimize Your Site and Increase Your Search Relevance

What we did

• /Rebuilt the catalog into printer, ribbon, and card families so every SKU group had one page that could rank.
• /Wrote buyer-intent comparison and compatibility pages for the terms distributors actually search.
• /Cleaned up faceted-navigation duplication that was splitting authority across thousands of thin URLs.

What we did

• /Built one page per facility and per service line instead of a single lumped location page.
• /Added provider profiles with real credentials so the site earned trust signals Google rewards in health.
• /Tightened internal links from condition pages into the closest booking page in the metro.

What we did

• /Focused a tiny keyword set that maps to admissions: bed availability, insurance accepted, tours.
• /Rewrote the admissions and amenities pages around the questions families ask on the phone.
• /Kept the local profile, hours, photos, and review flow fresh every month.

What we did

• /Owned the national breed and training terms with in-depth program pages, not blog fluff.
• /Produced video and photo proof on every page so time on page and conversions climbed together.
• /Built out FAQ blocks that pulled the site into answer boxes for the buying questions.

What we did

• /Wrote compliance-safe service content for compounding, specialty, and delivery lines.
• /Optimized each branch listing separately so the local pack showed the right store per search.
• /Added prescription transfer and refill pages as the conversion targets for organic traffic.

What we did

• /Targeted the regional 'near me' and city terms families search before they tour.
• /Built cost, care level, and comparison pages that answer the decision, not just the brand.
• /Layered reviews and photos into every location page to lift click-through from the SERP.

What we did

• /Created destination and itinerary pages that catch research traffic early in the trip cycle.
• /Mapped each research page to a booking page so upper-funnel traffic actually converted.
• /Earned links through travel guides and partner operators rather than paid placements.

What we did

• /Scaled the catalog into thousands of clean, indexable product and collection URLs.
• /Built long-tail buying guides around materials, sizes, and use cases that feed the catalog.
• /Fixed crawl budget and speed issues so new inventory indexed within days, not months.

What we did

• /Organic had to carry the whole funnel in a category that cannot buy ads.
• /Built fitment and compatibility pages for every platform and accessory combination.
• /Grew a content hub that ranks for the how-to searches and routes them to the shop.

What we did

• /Went after high-value B2B terms where one closed project pays for years of retainer.
• /Turned the portfolio into individual case study URLs that rank for industry plus app development.
• /Added technology and platform pages so the site matched how buyers scope work.

What we did

• /Built service-area pages for each city instead of one generic service list.
• /Optimized the local profile and photo cadence to win the map pack in a seasonal market.
• /Made the quote request the single obvious action on every page.

What we did

• /Structured the directory so provider, city, and specialty pages could each rank independently.
• /Solved thin-page risk with unique local data on every listing template.
• /Grew from near zero to a full national footprint in under two years.