Business Dashboards & Reporting
Custom business dashboards that pull marketing, sales and operations data into one live view - so you stop reconciling spreadsheets and start making decisions from a single source of truth.
Custom business dashboards that pull marketing, sales and operations data into one live view - so you stop reconciling spreadsheets and start making decisions from a single source of truth.
- One live view of marketing, sales and ops
- Attribution you can defend to a CFO
- Automated alerts before numbers slip
Engagement snapshot
Discovery
We map the decisions you need to make and the data required to make them.
Pipeline build
Sources connected, cleaned and scheduled.
Design
Dashboards built for scanning in ten seconds, drillable when you need detail.
Validate
Numbers reconciled against your source systems before launch.
Iterate
Quarterly reviews as the business and the questions change.
What's included
Data integration
We connect ad platforms, GA4, your CRM, call tracking, e-commerce platform, and accounting into one warehouse.
KPI modeling
We define the handful of metrics that actually run the business, and the formulas behind them, in writing.
Live dashboards
Executive, marketing, sales and operations views - each audience sees only what they can act on.
Attribution reporting
Channel, campaign and keyword-level contribution to booked revenue, not last-click guesswork.
Automated alerts
Slack or email alerts when spend, lead volume, conversion rate or margin move outside your thresholds.
Training & handoff
Your team gets documentation and a walkthrough so the dashboard survives turnover.
Common questions
Still unsure whether this is the right starting point? Send us your situation and we will tell you honestly - including when the answer is a different service.
What tools do you build on?
Whatever fits your stack - Looker Studio, Metabase, or a custom React dashboard when the reporting needs to be client-facing.
Can clients or franchisees log in?
Yes. We build role-based access so each account only sees its own data.
Business Dashboards by industry
We run this service across these categories - each page includes the strategy and the portfolio behind it.
What clients say about this work
All reviews“I've been working with them to develop an app. It's been nothing but professionalism and hard work.”
“These guys are awesome! They are completely knowledgeable in the sometimes frustrating world of programming.”
“Falcon Marketing took my idea and made it into a reality!”
Start your business dashboards project
Two fields to begin. A strategist replies within one business hour with a real point of view - not a generic capabilities deck.