Paid Marketing & Management
Google Ads, Meta, LinkedIn, TikTok and retargeting managed against cost per acquisition - with landing pages, creative and call tracking included, not billed as an afterthought.
Google Ads, Meta, LinkedIn, TikTok and retargeting managed against cost per acquisition - with landing pages, creative and call tracking included, not billed as an afterthought.
- Lower cost per qualified lead
- Landing pages built to convert the click you paid for
- Full-funnel tracking from click to closed deal
Engagement snapshot
Account audit
Wasted spend, tracking gaps and structural problems found before we touch budget.
Tracking first
No scaling until conversions are measured correctly.
Build and launch
Campaigns, creative and landing pages shipped together.
Optimize weekly
Search terms, creative, bids, audiences and pages.
Scale
Budget follows proven CPA, channel by channel.
What's included
Google Ads & Performance Max
Search, shopping, PMax and YouTube structured for intent, with negative keyword hygiene and query-level control.
Meta & TikTok ads
Creative-led prospecting and retargeting with a testing cadence that keeps CPMs from fatiguing.
LinkedIn for B2B
Account and job-title targeting for high-ticket services where a lead is worth four figures.
Landing pages included
We build and test the pages your ads point at - the single biggest lever on cost per acquisition.
Conversion tracking & call tracking
Server-side tagging, offline conversion imports and call recording so the platform optimizes on revenue, not form fills.
Transparent reporting
You own the ad accounts. Spend, CPA, ROAS and lead quality reported weekly.
Common questions
Still unsure whether this is the right starting point? Send us your situation and we will tell you honestly - including when the answer is a different service.
Do we own the ad accounts?
Always. We work inside your accounts and you keep every dollar of history if we part ways.
What is the minimum spend?
We work best with clients spending $3,000 per month or more in media, but we'll tell you honestly if paid isn't the right first move.
Paid Marketing specialties
Dedicated pages for each discipline inside this service, with deliverables, process, and FAQs.
Paid Marketing by industry
We run this service across these categories - each page includes the strategy and the portfolio behind it.
What clients say about this work
All reviews“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Start your paid marketing project
Two fields to begin. A strategist replies within one business hour with a real point of view - not a generic capabilities deck.