Home Services & Contractors · Paid Marketing
Paid Marketing for Home Services & Contractors
Google Ads and Local Services Ads managed to cost per booked job, with seasonal pacing built in.
Per-city
Service area page strategy
Map pack
Local ranking focus
Tracked
Calls attributed to source
Get a free scope & quote
Two minutes now, a real plan and price back the same business day.
Where home services & contractors programs usually stall
Shared lead marketplaces reselling the same homeowner five times
Seasonal demand swings with fixed crew costs
No visibility in neighboring cities you actually service
Missed calls that never get followed up
Reviews concentrated on one location
What paid marketing looks like in this industry
Google Ads, Meta, LinkedIn, TikTok and retargeting managed against cost per acquisition - with landing pages, creative and call tracking included, not billed as an afterthought.
Google Ads and Local Services Ads managed to cost per booked job, with seasonal pacing built in.
What is included in paid marketing
Get a scope & quoteGoogle Ads & Performance Max
Meta & TikTok ads
LinkedIn for B2B
Landing pages included
Conversion tracking & call tracking
Transparent reporting
Our paid marketing process
Google Ads & Performance Max
Search, shopping, PMax and YouTube structured for intent, with negative keyword hygiene and query-level control.
Meta & TikTok ads
Creative-led prospecting and retargeting with a testing cadence that keeps CPMs from fatiguing.
LinkedIn for B2B
Account and job-title targeting for high-ticket services where a lead is worth four figures.
Landing pages included
We build and test the pages your ads point at - the single biggest lever on cost per acquisition.
Conversion tracking & call tracking
Server-side tagging, offline conversion imports and call recording so the platform optimizes on revenue, not form fills.
Transparent reporting
You own the ad accounts. Spend, CPA, ROAS and lead quality reported weekly.
Home Services & Contractors work
13 live projects in this category. Add the ones you like to your quote.
What clients say about this work
All reviewsGoogle
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
Google
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
Google
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Frequently asked questions
Do we own the ad accounts?
Always. We work inside your accounts and you keep every dollar of history if we part ways.
What is the minimum spend?
We work best with clients spending $3,000 per month or more in media, but we'll tell you honestly if paid isn't the right first move.
Do you manage Local Services Ads?
Yes, including verification, budget management, dispute handling on bad leads, and review generation to protect ranking.
Get a paid marketing plan for your home services business
Scope, timeline, and pricing back to you the same week.
Request your quote
Tell us where you are today. We will tell you exactly what it takes to win this category.