Insights

Web design and marketing insights

Web design news and updates from the Falcon Marketing team - industry news, design trends, SEO and AEO strategy and the technology behind the sites we ship.

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Startups · August 12, 2025

Rethinking “Business Sense”: Why Visionaries Often Undervalue Themselves

A Perspective from Falcon Marketing Falcon Marketing’s entrepreneurial survey revealed an eye-opening insight: many people who say they lack business

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Online Marketing

Law Firm SEO: Search Engine Optimization for Attorneys

Law firm SEO, or SEO for the legal industry is extremely competitive, possibly one of the most competitive industries from

March 25, 2025 · 8 min read

Agency

Unlocking Hyper-Local SEO Success: A Revolutionary Approach by Los Angeles SEO Group

At Falcon Marketing, we’re always excited to share innovative strategies that redefine the landscape of digital marketing. Recently, our sister

March 24, 2025 · 2 min read

E-Commerce

Why Expert SEO Help Is the Key to Unlocking Your Business’s Online Success

In today’s digital world, your business needs a powerful online presence to stand out. Whether you’re in need of website

February 17, 2025 · 5 min read

SEO

The Rapid Evolution of SEO: Adapting to Google’s Latest Changes

SEO is a constantly evolving field, and the latest updates from Google highlight a significant shift in focus. While content

May 24, 2024 · 2 min read

Web Design

Web Design Los Angeles: Responsive Websites and Web Development

Update: Ever since Covid, eCommerce web design has boomed in demand with requests up nearly 300% for Shopify or Magento

May 16, 2024 · 28 min read

Agency

Digital Marketing Services in Los Angeles

Digital marketing refers to the strategic promotion of products, services, and brands through various digital channels. These channels can include

October 4, 2023 · 17 min read

SEO

What you need to balance when doing SEO

Balancing various factors is essential when performing Search Engine Optimization (SEO). When aiming for a comprehensive SEO strategy, consider the

August 25, 2023 · 18 min read

Web Design

The 10 Best Web Design Companies in Los Angeles

Falcon Marketing is a full service digital marketing and web design agency. We’d love your business, but we are not

July 23, 2023 · 3 min read

E-Commerce

The 5 things you probably arent doing with your Google My Business Page

1. Claim and verify your listing: - Go to the Google My Business website (https://www.google.com/business/) and sign in with your

June 22, 2023 · 2 min read

E-Commerce

CA Expunge Law: Client Spotlight

We are thrilled to announce the completion of CAExpungeLaw.com, a website specifically designed to assist expungement attorneys in California who

June 15, 2023 · 2 min read

Online Marketing

Clapper now rising as a TikTok competitor which is perfect for early adopters

At Falcon Marketing, we’re always on the pulse of emerging platforms that have the potential for exceptional reach and engagement.

June 8, 2023 · 5 min read

E-Commerce

Partner Spotlight: pctechsupply.com

Welcome to an insightful Partner Spotlight featuring Falcon Marketing and PCTechSupply. In this exclusive interview, we delve into the dynamic

May 23, 2023 · 4 min read

App Development

App development company in Los Angeles- Falcon Marketing

Are you looking to turn your app idea into a reality? The first step is to secure funding, and the

May 5, 2023 · 4 min read

E-Commerce

Can Content Pasted from ChatGPT Rank in Google Search Results?

Can Content Pasted from ChatGPT Rank in Google Search Results? With the advancement of natural language processing (NLP) technology, language

May 5, 2023 · 6 min read

E-Commerce

SEO and Web Design for Roofing Companies

Falcon Marketing: The Best Choice for Your Roofing Company’s Web Design and SEO Needs When it comes to improving your

May 5, 2023 · 10 min read

E-Commerce

AI, SEO and Web Design In Los angeles

Are you looking for a local web design company in Los Angeles to enhance your online presence? Look no further

May 5, 2023 · 16 min read

Web Design

Real Estate Website Design

Real Estate Website Design Due to the recent change in the mortgage rates and interest rates due to the government

March 29, 2023 · 3 min read

Web Design

Digital Marketing in Los Angeles: PPC Campaign Management & More…

PPC Agency Los Angeles PPC has become one of the hottest places to advertise once again online. Back in the

March 28, 2023 · 9 min read

E-Commerce

Ten Successful eCommerce Websites

With the rise of the internet came the development of ecommerce, and quarantines due to the global pandemic gave rise

September 30, 2022 · 8 min read

Paid Marketing

The History of SEO: Who, What, Where, When, Why

In the vast panorama of digital marketing, the history of Search Engine Optimization (SEO) unfurls as a complex tapestry, intertwined

July 23, 2022 · 10 min read

E-Commerce

How Ecommerce Has Changed in 2020

Ecommerce changes a lot from year to year, evolving to match the needs of an increasingly digital world. It’s a

October 19, 2020 · 7 min read

E-Commerce

How to improve conversion rates on eCommerce websites

Over the years eCommerce has become increasingly complicated with expectations from consumers rising as Amazon and other leading online retailers

March 19, 2020 · 3 min read

E-Commerce

2 Industries in eCommerce that can Sustain an Economic Downturn

With the economy sliding and the stock market tumbling there have been many requests from clientele who are wondering what

March 11, 2020 · 2 min read

Web Design

Sports Encyclopedia Launch Announcement

Proud to announce the launch of https://lnkd.in/gS6d8cY which was featured on Big Brain by Barstool Sports. We are proud to

December 31, 2019 · 2 min read

Web Design

Mobile Friendly Website Design - How to Check & Why It Matters

You may have heard the term ‘mobile responsive website’ or ‘mobile friendly’ website design when it comes to hiring a

October 17, 2019 · 4 min read

E-Commerce

Which eCommerce Platform Should I Pick?

When choosing the best eCommerce platform for your business there are a massive amount of factors and considerations to take

October 3, 2019 · 8 min read

Paid Marketing

Dental SEO : Why You Should Invest in SEO For Your Practice

SEO (Search Engine Optimization) is an important marketing tool to use whether you’ve been established in the dental industry for

September 26, 2019 · 6 min read

Online Marketing

Finding an Industry Expert for Your Website

When it comes to business to business relations you’re most likely looking to collaborate with other companies that either understand

September 17, 2019 · 6 min read

Web Design

Contracting & Construction Industry Websites - Key Things to Look For

When it comes to online presence and web design, your website acts as your company’s window to the world. It’s

April 30, 2019 · 5 min read

App Development

10 iPhone Apps You Don’t Need but will Download Anyway

Sometimes the best iPhone apps aren’t the one’s you absolutely need to survive, but the ones that have a small

April 8, 2019 · 5 min read

E-Commerce

eCommerce Website Development: Why WooCommerce is the Best Choice

Whether you’re an established business owner looking to expand into the eCommerce market or a new fledgling business looking to

March 25, 2019 · 5 min read

Agency

Los Angeles SEO Company: What to Look for In an Industry Leader

If you’re looking for online marketing services in order to improve your business rankings, accrue more clients, or reach a

March 22, 2019 · 6 min read

E-Commerce

Magento 1.9 to 2.0 - Reasons Why You Should Upgrade Today

A New Era of E-Commerce The new year has brought about many major e-Commerce and web development industry changes, not

March 5, 2019 · 5 min read

Online Marketing

The Rise of Email and Social Media Retargeting

A few years ago, the Internet was still a motley crew of pop up ads, static banners, and splash page

December 11, 2018 · 3 min read

Insights

The Benefits of Good Branding

In today’s world, branding is more important than ever. When people talk about branding, they’re usually discussing a company’s visual elements.

September 7, 2018 · 2 min read

Agency

The Best Apps For Creative Stimulation

If you work in a creative field, then you are most probably familiar with the inevitable burden of a creative

August 27, 2018 · 2 min read

Online Marketing

Display Advertising VS. Search Advertising

The digital marketing industry has revolutionized the world of advertising by allowing users to measure the direct impact of their

August 14, 2018 · 3 min read

Web Design

You Need a Mobile Responsive Website

Do you browse the internet on a mobile device? You know that smartphone you’re constantly looking at. Isn’t it sooo

August 8, 2018 · 2 min read

Agency

The Perks of Being a Falcon

First off - who wouldn’t want to be sharp eyed, adaptable, and fast-acting? Especially when it comes to business. As the

August 6, 2018 · 2 min read

Online Marketing

Return on Impression - The New ROI

In a world where people are sharing information via the social web faster and more often than ever, it’s important

August 1, 2018 · 2 min read

Web Design

The Importance of a Wireframe

First, let’s talk about what a wireframe actually is. At its core a wireframe is a drawing of a website

July 27, 2018 · 2 min read

Web Design

Have You Seen Bodirich’s New Website?

We’ve already had a few jobs go live this summer, one of which was a website design project with a

July 24, 2018 · 2 min read

Agency

Falcons Favorite Four

Our Favorite Things: As a creative studio, we have an appetite for all things design and an itch to explore

July 18, 2018 · 2 min read

E-Commerce

Color Psychology and Branding

Color psychology is a fascinating subject, and one that influences us as designers each and every day. Different colors have

July 11, 2018 · 3 min read

Online Marketing

Social Media Marketing Mistakes to Avoid

Social media marketing can be a highly rewarding strategy for your marketing campaign. One great post, at the right time,

February 27, 2018 · 2 min read

Web Design

Website Redesign: 3 Reasons to Update Now

It is incredibly important for a business to have an eye-catching, user-friendly, and responsive website. Typically, you can expect most

February 21, 2018 · 2 min read

Web Design

Web Professionals: Who do you Need on Your Team?

“Web professionals” can seem like a very broad term. What exactly is a web professional, and what can they

February 7, 2018 · 3 min read

Online Marketing

SEO Trends in 2018

As we round up the first month of the New Year, it is time for a refresher course and what

January 26, 2018 · 2 min read

Online Marketing

5 Marketing Mistakes to Avoid in 2018

Marketing mistakes can be costly for any business. With marketing strategies that span through so many channels and that are

January 22, 2018 · 2 min read

Online Marketing

10 Social Media Marketing Rules to Follow

10 Social Media Marketing Rules to Follow Using the power of social media marketing can help you connect with a

January 15, 2018 · 3 min read

Online Marketing

Tips to Improve Your Email Marketing Campaign

A well-developed email marketing campaign can be on of your greatest marketing tools. However, the rate of customers choosing to

January 12, 2018 · 2 min read

Online Marketing

Top 10 Security Breaches Of 2017

In 2017 many companies were hit with security breaches. It would appear that the larger the organization, the greater the

January 10, 2018 · 2 min read

Online Marketing

5 Ideas for Your Next Social Media Campaign

Ringing in the new year can be very exciting. With the new year comes the perfect time to run a

January 3, 2018 · 2 min read

Web Design

3 Reasons Why Web Design & Development are Important

Many people will tell you that you need a website for your business. Those people are correct. Regardless of what

December 27, 2017 · 3 min read

Online Marketing

What is PPC?: An Overview of Pay Per Click | Falcon Marketing

You may have heard a little about PPC, Pay Per Click, and are curious to find out more about it,

December 20, 2017 · 3 min read

Online Marketing

5 Tips a Web Developer Can Use to Increase Sales

Many businesses do not realize that all aspects of the design of their online storefront are critical. From the landing

December 18, 2017 · 4 min read

Online Marketing

How is Search Engine Marketing Different Than SEO?

Is there a difference between Search Engine Marketing, SEM, and Search Engine Optimizations, SEO? To Make matters more confusing many

December 13, 2017 · 2 min read

Web Design

5 Web Design Questions to Answer Before Your Next Project

Whenever you consider taking on the development of a new website, there is always a huge investment in money and

December 11, 2017 · 3 min read

Online Marketing

Are Online Marketing and SEO The Same?

When speaking technically, SEO and Online Marketing are very different. Trying to compare them both would be like comparing apples

December 6, 2017 · 2 min read

Web Design

How Your Web Design Can Affect Your Business

Living in a world where technology reigns supreme, a businesses’ success is very much influenced by their online presence. What

December 4, 2017 · 2 min read

Web Design

The Cutting Edge of Web Design: When to Jump In

The development of new web design techniques is ever-growing and ever-changing. When we look back to see how far web

November 29, 2017 · 2 min read

Software

Helpful Tips For Application Development

Smartphones have revolutionized the way users interact and access information. This has made it so that there is an increased

November 27, 2017 · 3 min read

Online Marketing

Why Updating Your Content is Key

Your website is a living entity on the internet, which is why a good SEO strategy is crucial to your

November 22, 2017 · 3 min read

Online Marketing

Making SEO Work for You

Many companies, business owners, and entrepreneurs understand and accept that there is a need for SEO when working on their

November 20, 2017 · 3 min read

Paid Marketing

5 Effective Search Engine Optimization Techniques

Search Engine Optimization (SEO) is continually changing. Just a few years ago, all you had to do to generate traffic

November 17, 2017 · 3 min read

Web Design

What Web Design and Development Can do for Your Business

As consumers continue to migrate their browsing and buying habits online, it’s imperative that businesses invest in creating intuitive and

November 16, 2017 · 3 min read

Software

How Software Development Services Can Make Start-Ups Stronger

To grow and succeed in today’s tech market, start-ups need to know when to hire the services of a software

November 10, 2017 · 3 min read

Software

6 Reasons to Choose Custom Software Development

Businesses have specific challenges that are unique to their size, clientele, services, and security. Although ready-made software can acknowledge some

November 8, 2017 · 3 min read

App Development

Mobile App Development in 8 Easy Steps

A mobile app is ideal for improving sales, adding new sources of revenue, and increasing brand awareness. Rather than tethering

November 6, 2017 · 4 min read

App Development

iPhone vs Android App Development: Which Platform to Build for First?

Apple iOS and Android dominate the mobile market, to the extent that most developers will aim to release an app

November 3, 2017 · 3 min read

E-Commerce

7 Ecommerce Website Design Mistakes That Could Be Damaging Your Sales

Website design plays a heavy hand in how people make their purchasing decisions online. It only takes one mistake to

November 1, 2017 · 4 min read

App Development

Top 5 Tips for Better iPhone App Development

It’s easier than ever to create a professional iPhone app for your business or service. The hard part is standing

October 30, 2017 · 3 min read

Social Media

How Social Media and Marketing Works

Social media and marketing (SMM) is the practice of sharing content on social media platforms to attract an audience, build

October 16, 2017 · 3 min read

Online Marketing

What to Look Out for When Choosing an Online Marketing Agency

When a company hires an online marketing agency, they do so with the impression that the company will revitalize their

October 13, 2017 · 3 min read

Online Marketing

Online Marketing Strategies That Work

Success online is largely determined by an online marketing strategy. Whether a company wants to improve its search engine rank

October 6, 2017 · 3 min read

Paid Marketing

A Beginners Guide to Search Engine Marketing

When it comes to advertising online, search engine marketing is an essential piece of the puzzle for any business. Why?

October 4, 2017 · 3 min read

Social Media

Why Every Business Needs a Social Media Marketing Strategy

A social media marketing strategy is a basic outline of how a business will use social media to connect with

October 2, 2017 · 3 min read

App Development

6 Essentials to Consider for Mobile Custom App Development

Creating a custom mobile app for your business is easier than ever before. Contacting an agency is just a click

September 27, 2017 · 3 min read

Web Design

Website Design Los Angeles: Benefits of Working with a Local Agency

Are you considering hiring a web design agency to build your online presence and secure a foothold on local search

September 25, 2017 · 3 min read

App Development

What is Application Development?

What is application development? It’s the process of designing, testing and implementing a computer program to perform a set of

September 18, 2017 · 3 min read

E-Commerce

5 Essential Elements for a Successful Online Ecommerce Website

More often than not, when retailers make the leap to online ecommerce, they’re quickly dismayed by the lack of profit.

September 15, 2017 · 3 min read

Online Marketing

How SEO Marketing Companies Can Help Local Businesses

For small local businesses, Search Engine Optimized (SEO) marketing is often considered the stuff of big business. Why bother with

September 13, 2017 · 3 min read

Online Marketing

What Do Online Marketing Companies Do?

Online marketing companies design and implement custom digital strategies for each of their clients, choosing the best way to optimize

September 11, 2017 · 3 min read

Paid Marketing

Five Reasons Why You Should Invest in Search Engine Optimization

It’s a well-established fact that search engine optimization (SEO) directly impacts the success of any online venture. When you invest

September 8, 2017 · 3 min read

Software

How to Find Quality Web Application Development Services

Custom web applications are powerful tools that can improve revenue and boost efficiency throughout your business. However, with so many

September 6, 2017 · 3 min read

Software

Five Benefits of Custom Web Application Development

These days, web applications are everywhere. Chances are your business uses one as well. But are you really getting the

September 4, 2017 · 3 min read

Web Design

Web Design and Development Process

Is your business in need of a new website? Perhaps you’re not sure what features your website needs to make

September 1, 2017 · 3 min read

Web Design

The Difference Between Web Development and Design

Web development and design are two titles that are often used interchangeably. While both jobs share common responsibilities, they’re fundamentally

August 30, 2017 · 3 min read

Web Design

Why is Web Design Important?

Does web design really matter in the long run? In today’s visual marketplace good web design is imperative. First impressions

August 22, 2017 · 3 min read

Paid Marketing

How Landing Pages Can Improve Pay-Per-Click Performance

Whether you advertise on Google, Bing or Yahoo, landing pages will play an integral role in the success of your

July 17, 2017 · 3 min read

Paid Marketing

How Google AdWords Can Impact Your Business

Google AdWords is a useful marketing tool that can deliver exceptional results quickly and affordably. It is no secret that

July 11, 2017 · 3 min read

Paid Marketing

The Changes in Search Engine Market Share Research

Market share research is an important determinant of how popular a company is, as well as how successful they are.

March 27, 2017 · 3 min read

Social Media

The Power of Social Media Marketing

Social media marketing is marketing on social platforms such as Facebook, Instagram, LinkedIn, Twitter, and more. In recent years, social

March 3, 2017 · 3 min read

Web Design

Why You Should Optimize Your Website For Mobile

The need to build mobile websites has never been as important as it is today. When Google modified its search

January 30, 2017 · 3 min read

Paid Marketing

A Basic Understanding of Search Engine Optimization (SEO)

Search engine optimization (SEO) is a valuable, long-term approach to directing organic traffic to your website. By understanding what search

December 28, 2016 · 2 min read

Paid Marketing

The Power and Reliability of Email Marketing

Email marketing has always been a powerful and reliable way for marketers to engage with customers and build business. But

December 28, 2016 · 2 min read

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