Skilled Nursing & Senior Care · Paid Marketing
Paid Marketing for Skilled Nursing & Senior Care
Paid search fills gaps fast when census dips or a new unit opens, and it is the most reliable channel for urgent clinical hiring.
100+
Skilled nursing sites launched
Multi-site
Portfolios managed centrally
Local
Rankings built per facility
Get a free scope & quote
Two minutes now, a real plan and price back the same business day.
Where skilled nursing & senior care programs usually stall
Census swings when referral sources change hands
Family decision-makers comparing three facilities in one afternoon
Outdated sites that do not show therapy services or specialty programs
Multi-facility portfolios with inconsistent branding and no local rankings
Careers pages that fail to fill open clinical roles
What paid marketing looks like in this industry
Google Ads, Meta, LinkedIn, TikTok and retargeting managed against cost per acquisition - with landing pages, creative and call tracking included, not billed as an afterthought.
Paid search fills gaps fast when census dips or a new unit opens, and it is the most reliable channel for urgent clinical hiring.
What is included in paid marketing
Get a scope & quoteGoogle Ads & Performance Max
Meta & TikTok ads
LinkedIn for B2B
Landing pages included
Conversion tracking & call tracking
Transparent reporting
Our paid marketing process
Google Ads & Performance Max
Search, shopping, PMax and YouTube structured for intent, with negative keyword hygiene and query-level control.
Meta & TikTok ads
Creative-led prospecting and retargeting with a testing cadence that keeps CPMs from fatiguing.
LinkedIn for B2B
Account and job-title targeting for high-ticket services where a lead is worth four figures.
Landing pages included
We build and test the pages your ads point at - the single biggest lever on cost per acquisition.
Conversion tracking & call tracking
Server-side tagging, offline conversion imports and call recording so the platform optimizes on revenue, not form fills.
Transparent reporting
You own the ad accounts. Spend, CPA, ROAS and lead quality reported weekly.
Skilled Nursing & Senior Care work
114 live projects in this category. Add the ones you like to your quote.
What clients say about this work
All reviewsGoogle
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
Google
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
Google
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Frequently asked questions
Do we own the ad accounts?
Always. We work inside your accounts and you keep every dollar of history if we part ways.
What is the minimum spend?
We work best with clients spending $3,000 per month or more in media, but we'll tell you honestly if paid isn't the right first move.
Do you work with multi-facility operators?
Yes. Most of our senior care clients run portfolios. We build a shared design system and CMS with per-facility pages, local SEO, and centralized reporting.
Can you help with census and recruiting at the same time?
Yes. We run admissions-focused and hiring-focused campaigns side by side, since staffing capacity directly limits census growth.
Get a paid marketing plan for your skilled nursing business
Scope, timeline, and pricing back to you the same week.
Request your quote
Tell us where you are today. We will tell you exactly what it takes to win this category.