Skilled Nursing & Senior Care · Paid Marketing
Paid Marketing for Skilled Nursing & Senior Care
Paid search fills gaps fast when census dips or a new unit opens, and it is the most reliable channel for urgent clinical hiring.
100+
Skilled nursing sites launched
Multi-site
Portfolios managed centrally
Local
Rankings built per facility
Get a free scope & quote
Two minutes now, a real plan and price back the same business day.
Where skilled nursing & senior care programs usually stall
Census swings when referral sources change hands
Family decision-makers comparing three facilities in one afternoon
Outdated sites that do not show therapy services or specialty programs
Multi-facility portfolios with inconsistent branding and no local rankings
Careers pages that fail to fill open clinical roles
What this is
Paid search fills gaps fast when census dips or a new unit opens, and it is the most reliable channel for urgent clinical hiring.
Who it is for
- Skilled Nursing & Senior Care owners and operators
- Marketing leads responsible for skilled nursing growth
- Teams also buying website design
- Teams also buying search engine optimization
- Teams also buying online marketing
How we do it
01
Account audit
Wasted spend, tracking gaps and structural problems found before we touch budget.
02
Tracking first
No scaling until conversions are measured correctly.
03
Build and launch
Campaigns, creative and landing pages shipped together.
04
Optimize weekly
Search terms, creative, bids, audiences and pages.
Proof
Others we did this for in skilled nursing & senior care
Real engagements with real numbers. Click any one for the full breakdown.
Organic search results
Real organic search results
Live Semrush data from client campaigns. Names withheld by agreement, the charts are not.
The receipts
We do not sell strategy decks. We sell outcomes we can point at.
500+
Campaigns and builds shipped
183
Live projects in our portfolio
4.9
Average client rating
15+
Years in business
What is included in paid marketing
Get a scope & quoteGoogle Ads & Performance Max
Meta & TikTok ads
LinkedIn for B2B
Landing pages included
Conversion tracking & call tracking
Transparent reporting
Skilled Nursing & Senior Care work
114 live projects in this category. Add the ones you like to your quote.
Client reviews
Hundreds of clients say the same thing
Verified reviews from Google, Trustpilot, Clutch, Capterra and GoodFirms.
4.9/ 200+ reviews
Across Falcon Marketing and The Los Angeles SEO Company
Trustpilot
4.8/ 21 reviews
90% five-star
Clutch
5.0/ 13 reviews
Verified client interviews
GoodFirms
5.0/ 4 reviews
Verified reviews
Google
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
Google
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
Google
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Google
“Highly intelligent. They have amazing marketing and make the best websites.”
Trustpilot
“Customer Service: A+ Website: A+ Management of my online presence: A++++.”
Trustpilot
“Falcon Marketing is an absolute pleasure to deal with. They know marketing, but their expertise goes beyond that alone.”
Trustpilot
“Yosef and his hard working team of qualified professionals have helped me tremendously with my website and marketing my services.”
Trustpilot
“Falcon has been doing a great job with our marketing. They have always exceeded our expectations.”
Clutch
“Online pledges and donations increased drastically after the new website launched. It was a game-changer.”
Capterra
“I have Falcon Marketing to thank for my 20% new business growth.”
Capterra
“Love to work with Yosef's team. He is very talented and knows his market.”
Google
“The Los Angeles SEO Company is the best digital marketing agency in LA.”
Frequently asked questions
Do we own the ad accounts?
Always. We work inside your accounts and you keep every dollar of history if we part ways.
What is the minimum spend?
We work best with clients spending $3,000 per month or more in media, but we'll tell you honestly if paid isn't the right first move.
Do you work with multi-facility operators?
Yes. Most of our senior care clients run portfolios. We build a shared design system and CMS with per-facility pages, local SEO, and centralized reporting.
Can you help with census and recruiting at the same time?
Yes. We run admissions-focused and hiring-focused campaigns side by side, since staffing capacity directly limits census growth.
Get a paid marketing plan for your skilled nursing business
Scope, timeline, and pricing back to you the same week.
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