Legal SEO & Lead Generation · Paid Marketing
Paid Marketing for Legal SEO & Lead Generation
Google Ads and LSA management with negative-keyword discipline and cost-per-signed-case reporting.
3+
Legal properties we own and rank
LawyerSEOco
Our legal SEO division
Case-level
Attribution, not form counts
Get a free scope & quote
Two minutes now, a real plan and price back the same business day.
Where legal seo & lead generation programs usually stall
Paying $80 a click and still losing the case to a bigger firm
Directories and lead brokers outranking the firm's own site
Practice-area pages too thin to compete
Leads that never get called back within the hour
No way to tell which keywords produced signed cases
What paid marketing looks like in this industry
Google Ads, Meta, LinkedIn, TikTok and retargeting managed against cost per acquisition - with landing pages, creative and call tracking included, not billed as an afterthought.
Google Ads and LSA management with negative-keyword discipline and cost-per-signed-case reporting.
What is included in paid marketing
Get a scope & quoteGoogle Ads & Performance Max
Meta & TikTok ads
LinkedIn for B2B
Landing pages included
Conversion tracking & call tracking
Transparent reporting
Our paid marketing process
Google Ads & Performance Max
Search, shopping, PMax and YouTube structured for intent, with negative keyword hygiene and query-level control.
Meta & TikTok ads
Creative-led prospecting and retargeting with a testing cadence that keeps CPMs from fatiguing.
LinkedIn for B2B
Account and job-title targeting for high-ticket services where a lead is worth four figures.
Landing pages included
We build and test the pages your ads point at - the single biggest lever on cost per acquisition.
Conversion tracking & call tracking
Server-side tagging, offline conversion imports and call recording so the platform optimizes on revenue, not form fills.
Transparent reporting
You own the ad accounts. Spend, CPA, ROAS and lead quality reported weekly.
Legal SEO & Lead Generation work
7 live projects in this category. Add the ones you like to your quote.
What clients say about this work
All reviewsGoogle
“Fantastic experience with Falcon Marketing for SEO! They optimized our site, boosting the visibility and leads.”
Google
“I have seen firsthand how Falcon took a business from $60k in sales per month to over $1M.”
Google
“Very thorough with their work. Because of them I've increased my revenue by almost 50%.”
Frequently asked questions
Do we own the ad accounts?
Always. We work inside your accounts and you keep every dollar of history if we part ways.
What is the minimum spend?
We work best with clients spending $3,000 per month or more in media, but we'll tell you honestly if paid isn't the right first move.
Do you work with firms outside Los Angeles?
Yes. We run legal SEO nationally and build jurisdiction-specific coverage wherever the firm practices.
Can you track signed cases, not just leads?
Yes. We connect call tracking and intake or CRM data so reporting shows cost per signed case by keyword and channel.
Get a paid marketing plan for your legal seo business
Scope, timeline, and pricing back to you the same week.
Request your quote
Tell us where you are today. We will tell you exactly what it takes to win this category.