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Over the years eCommerce has become increasingly complicated with expectations from consumers rising as Amazon and other leading online retailers incorporate groundbreaking technology such as AI, site speed and lightning-fast shipping. Smaller eCommerce companies are forced to incorporate tech and policies that are not necessarily within their business model and therefore cause strain for companies to keep up. Despite all of the pressure from big businesses and the way the industry is forced to raise the bar, small companies are given the ability to catch up by offering the following 3 features to their customers:
One of our websites cwspirits.com has added bottle collections curated by an in-house expert on what customers are looking for when they buy multiple products. The collection sections offer shopping experiences that other websites do not have the ability to offer as easily as this is done in-house creating a competitive edge to the customers that frequent the website in addition to raising the average order value as the collections feature multiple products. The collections also add a simple way for customers to send gifts and find savings from bulk buying without having to do complicated math equations to figure out just how much they are saving.
The eCommerce world is certainly growing quickly and Falcon marketing has seen a rise in the number of customers who want the same personalized shopping experience that they get in the stores when shopping online. By being proactive and offering customer service it not only offers the customer an easy way to get in contact, it also builds trust to the legitimacy of the store so consumers are more confident that the store is legitimate which will certainly increase conversion rates.
If you need some help with eCommerce consulting, don’t hesitate to reach out to Falcon marketing!