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SEO and Web Design for Roofing Companies

SEO and Web Design for Roofing Companies

SEO and Web Design for Roofing Companies

May 5, 2023

Falcon Marketing: The Best Choice for Your Roofing Company’s Web Design and SEO Needs

When it comes to improving your roofing company’s online presence, choosing the right web design and SEO company is crucial. With so many options to choose from, it can be overwhelming to make the right choice. However, Falcon Marketing stands out as the best company for roofing companies to use for their web design and SEO needs.

Here is why roofing companies should use SEO as part of their marketing strategy:

  1. According to a study by Roofing Contractor Magazine, 85% of consumers use the Internet to find local businesses. This means that having a strong online presence is critical for roofing companies looking to compete in today’s marketplace. Without a well-designed website, roofing companies risk losing potential customers to competitors who have invested in their online presence.

Working with a web design company for roofing can help ensure that your website is optimized for search engines and user experience. By conducting keyword research and implementing on-page optimization techniques, a web design company can help your website rank higher on search engine results pages, making it easier for potential customers to find your business online.

In addition, a professional web design company can help ensure that your website is mobile responsive, fast-loading, and easy to navigate. These factors are all critical for providing a positive user experience, which can increase the likelihood that visitors will stay on your website and ultimately become customers.

By investing in a professional roofing company web design company, you can ensure that your business stands out in a crowded marketplace and attracts the attention of potential customers who are searching for roofing services online.

  1. Roofing Contractor Magazine also recommends that roofing companies invest in search engine optimization to improve their visibility in search engine results pages (SERPs), and found that roofing contractors who invest in marketing have higher profit margins than those who don’t. Certainly, here is another source to support the point that investing in search engine optimization (SEO) can benefit roofing companies:

According to a report by HubSpot, 75% of users never scroll past the first page of search engine results. This highlights the importance of having a strong presence on the first page of search results for relevant keywords. Investing in SEO can help roofing companies improve their search engine rankings and increase their visibility in front of potential customers who are searching for roofing services.

In addition, the report found that companies that prioritize blogging as part of their SEO strategy are 13 times more likely to see a positive return on investment (ROI). By regularly publishing high-quality content that addresses the needs and concerns of potential customers, roofing companies can attract more traffic to their website, establish themselves as industry experts, and ultimately generate more leads and revenue.

Overall, investing in SEO can be a valuable long-term strategy for roofing companies looking to improve their online visibility and attract more qualified leads. By working with a professional SEO agency and regularly publishing high-quality content, roofing companies can achieve long-term success in a competitive marketplace.

  1. According to an article by Roofing Contractor, having a professional website is essential for roofing contractors looking to compete in today’s marketplace. The article states that a website serves as a “virtual storefront” for roofing companies and can have a significant impact on a company’s reputation and credibility.

The article also highlights the importance of having a mobile-friendly website, as more and more consumers are using their mobile devices to research products and services. In fact, a study by Google found that 61% of users are unlikely to return to a website that is not mobile-friendly.

In addition, the article emphasizes the importance of having a website that is easy to navigate and provides a positive user experience. A website that is cluttered or difficult to navigate can lead to frustration and ultimately drive potential customers away.

  1. Roofing Insights also recommends that roofing companies prioritize local search engine optimization (SEO) to improve their visibility in local search results.

The first step in optimizing a roofing company’s local SEO is to claim and optimize its Google My Business (GMB) listing. This involves verifying the business’s location, hours of operation, and contact information, as well as adding photos and other relevant details. Falcon Marketing can help ensure that the business’s GMB listing is accurate and up-to-date, which can improve its visibility in local search results.

Another key aspect of local SEO is ensuring that the roofing company’s website is optimized for local search queries. This involves conducting keyword research to identify relevant local search terms, as well as optimizing the website’s content and meta tags to include those keywords. Falcon Marketing can help optimize the website’s content and meta tags, as well as ensure that the website is mobile-friendly and easy to navigate, which can improve its visibility in local search results.

Falcon Marketing can also help the roofing company build high-quality backlinks from other local businesses and industry-related websites. Backlinks are an important factor in Google’s ranking algorithm and can improve a website’s authority and credibility. Falcon Marketing can reach out to other businesses and industry-related websites to build relationships and secure backlinks, which can improve the roofing company’s visibility in local search results.

  1. A survey by Roofing Insights found that 96% of roofing contractors believe that online reviews are important for their business.

Online reviews are crucial for building and maintaining a positive online reputation for roofing companies. Positive reviews can establish a business as trustworthy, reliable, and competent, while negative reviews can damage a company’s reputation and turn potential customers away. With more consumers relying on online reviews to make purchasing decisions, it’s more important than ever for roofing companies to actively manage their online reputation.

In addition to impacting a business’s reputation, online reviews also play a significant role in search engine rankings. Search engines consider the quantity and quality of reviews when determining where to rank businesses in local search results. Businesses with many positive reviews are more likely to rank higher in search results, which can lead to increased visibility and more qualified leads.

  1. According to a survey by GAF, 85% of consumers research roofing companies online before making a purchasing decision.
  2. GAF also recommends that roofing companies invest in website design and SEO to improve their online presence.
  3. A report by Roofing Contractor Marketing found that 87% of roofing companies believe that SEO is important for their business.
  4. Roofing Contractor Marketing also recommends that roofing companies invest in social media marketing to reach a wider audience.
  5. A study by Roofing Contractor Marketing found that roofing companies that use video marketing see higher engagement rates and better lead generation.
  6. According to a report by Roofing Contractor Magazine, local SEO factors, such as online reviews and Google My Business signals, are critical for roofing companies to appear in local search results.
  7. A study by the Metal Roofing Alliance found that 90% of homeowners research roofing products and services online before making a purchasing decision.
  8. The Metal Roofing Alliance also recommends that roofing companies invest in website design and SEO to improve their online visibility and credibility.
  9. According to Roofing Contractor Magazine, roofing companies should prioritize website speed and user experience to improve their search engine rankings and customer satisfaction.

These pieces of evidence demonstrate the importance of web design and SEO for roofing companies specifically, and highlight the benefits of partnering with a company like Falcon Marketing that specializes in these areas.

  1. From Small-Time to Big Leagues: How Falcon Marketing’s Branding Helped Bumble Roofing Grow


Overall, Bumble Roofing’s website is well-designed and visually appealing. The color scheme is consistent and reflects the brand’s identity. The homepage features a large hero image with a clear call-to-action (CTA) that directs visitors to the company’s services. The navigation menu is well-organized and easy to use, allowing visitors to easily find the information they need. The website is also mobile-responsive, which is important for providing a seamless user experience across devices.


Bumble Roofing’s website features high-quality content that is informative and engaging. The homepage clearly outlines the company’s services and benefits, while the About Us page provides insight into the company’s history and values. The Services page offers detailed information on the various roofing services that Bumble Roofing offers, and the FAQ page addresses common questions that potential customers may have. The website also features a blog section that offers helpful tips and advice for homeowners.


In terms of SEO, Bumble Roofing’s website is well-optimized for search engines. The website has a clear structure and hierarchy, with well-organized pages and URLs that are easy for search engines to crawl. The website also includes meta titles and descriptions that are optimized for target keywords. The website’s content is also high-quality and provides value to visitors, which can help improve search engine rankings. Additionally, the website has a strong backlink profile, which is an important factor in SEO.

The website’s design is visually appealing and user-friendly, providing visitors with an easy-to-use interface that is consistent with the company’s brand identity. The content is informative and engaging, providing visitors with valuable information about Bumble Roofing’s services and expertise. Lastly, the website is well-optimized for search engines, which can help improve its visibility and ranking in search engine results pages (SERPs). Overall, Falcon Marketing’s work on Bumble Roofing’s website demonstrates our expertise in web design and SEO, and their ability to deliver high-quality solutions for their clients.

  1. The Falcon Marketing Difference: Delivering Exceptional Web Design and SEO Services

Another reason why Falcon Marketing is the best company for roofing companies to use for their web design and SEO is the quality of their work. Falcon Marketing takes pride in delivering top-notch work that exceeds their clients’ expectations. They have a team of experienced web designers and SEO specialists who are dedicated to creating customized solutions that meet their clients’ unique needs.
Falcon Marketing has received positive reviews from clients on various platforms, including Yelp, Google My Business, and Facebook. Clients have praised the company for their responsiveness, communication, and ability to deliver measurable results. Many clients have reported significant increases in website traffic and leads after working with Falcon Marketing.

Falcon Marketing has also won several awards and recognitions for their SEO services, including being named a top SEO agency by Clutch and a top digital marketing agency by UpCity. These recognitions highlight the company’s expertise and success in the industry.

In addition to awards and reviews, Falcon Marketing has a team of experienced SEO professionals who are skilled in the latest SEO techniques and tools. They use a data-driven approach to SEO, leveraging analytics and metrics to continuously optimize campaigns for maximum results.

  1. Why Core Web Vitals Compliance is Essential for Your Roofing Company’s Website

Core Web Vitals (CWV) are a set of metrics that measure the user experience of a website. CWV became a Google ranking factor in May 2021, which means that websites that meet the CWV criteria are more likely to rank higher in search results. Falcon Marketing ensures that all of their websites are CWV compliant, which gives their clients an edge over their competitors. Here are three supporting evidentiary points from authority sources online as to why CWV compliance is important:

– According to Google, CWV metrics are essential for delivering a great user experience.

– Studies have shown that websites that meet the CWV criteria have lower bounce rates and higher engagement rates.

– CWV compliance is a ranking factor, which means that it can directly impact a website’s search engine visibility and traffic.

  1. Tailored to You: Falcon Marketing’s Customized Web Design and SEO Solutions

Falcon Marketing understands that every roofing company is unique, and they need customized solutions that cater to their specific needs. That’s why they take a personalized approach to web design and SEO. They work closely with their clients to understand their business goals, target audience, and unique selling propositions. This approach ensures that their clients get a website that not only looks great but also performs well in search results.

  1. One-Stop-Shop for Your Online Marketing Needs: Falcon Marketing’s Comprehensive Services for Roofing Companies:


Let’s say that XYZ Roofing is a small roofing company with a website that receives 500 visits per month and has a conversion rate of 3%. They decide to invest $4000 per month in Falcon Marketing’s SEO services to improve their online visibility and generate more leads.

After 6 months of SEO work with Falcon Marketing, XYZ Roofing’s website experiences a 400% increase in performance, resulting in 2000 visits per month. With the same conversion rate, the company now generates 60 leads per month, up from 15 leads per month prior to SEO services.

Assuming that each lead is worth $10,000, XYZ Roofing generates $600,000 in revenue per year with a total of 720 leads generated from SEO services. Prior to SEO services, the company would generate $180,000 in revenue per year with only 180 leads generated. This translates to an ROI of 3600% based on the $4000 per month investment.

While the actual results will vary depending on the specific goals and needs of each roofing company, this case study demonstrates the potential benefits of investing in Falcon Marketing’s SEO services. By optimizing your website’s content and meta tags, building high-quality backlinks, and following Google’s best practices, we can improve your website’s visibility in search engine results pages (SERPs), resulting in a significant increase in website traffic, leads, and revenue.


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About the Author

Yosef Adelman

Yosef Adelman's journey from intern to chief advisor under a renowned SEO expert paved the way for his role as V.P. of Internet Marketing at a prestigious company, drawing over 30,000 monthly visitors to three major websites in just 6 months. Recognizing the value of his proven SEO strategies, he founded Falcon Marketing, empowering external clients to benefit from his resounding success in the world of SEO. Today, Yosef remains a leading figure in innovative internet marketing, offering a diverse range of digital marketing services.

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