Real Estate Website Design

Due to the recent change in the mortgage rates and interest rates due to the government increase from the Fed, the real estate market has seen some massive changes. Many real estate agents who enjoyed a lively sellers boom during COVID and through 2022 are starting to see a massive slowdown in consumer buying due to the interest rates being unattainable to the average home buyer. Monthly payments on interest alone have nearly doubled in just a few short months and there is no sign of it slowing down any time soon. This has led to many sellers removing listings from the MLS and instead looking to hold the property or possibly rent it out to somebody and become a landlord.

A secondary issue was the historically low rates that were available during COVID- some people have 30-year fixed mortgages in the low 2% range, a rate that will not be seen for the foreseeable future; if ever again at all. Despite the market landslide, the agents have become increasingly resourceful in finding transactions and marketing online. Thus, we have seen a paradigm shift from guerilla marketing to online marketing for real estate agents.

Changes in web design for real estate agents in 2023:

1. MLS integration has become the most-asked request
2. IDX integration is the second to most demanded feature
3. Custom logo integration seems less important that getting properties listed on the microsite
4. multi faceted contact forms – for example ability to broker a loan on a agent website is now requested
5. blogging is far more popular this year than previous years

Online real estate websites have seen a bit of an increase, particularly in the last several years. As consumer transactions- even ones as big as purchasing or selling a home- continue to shift online, businesses adapt and they’ll need a site with qualities to compete in the market. Falcon is prepared to work with your business looking to develop its online real estate site. Whether that means designing a site for a brand-new venture or improving a current one.

Zirbie: Falcon’s Latest Website for Online Real Estate

Let’s take a quick look at one of Falcon Marketing’s latest e-commerce sites they’ve developed and released: Zirbie.com. Zirbie is a real estate website designed for the purpose to help buy and sell a home quickly and stress-free.

A Website Designed for Searching Online Home Sales

The new real estate site is custom-made. From the design to the layout, Falcon worked to create a site specific to the online real estate industry. The clean, modern layout allows for easy navigation and makes it simple for users to understand the purpose, process, and how to begin.  Let’s take a look at a few of these features:

With a fully-optimized GUI, icons with concise descriptions/titles are clickable, and will take the user to the correlating page. In addition, the clickable menu on the top of the page is simple- without dropdown menus.

Often, many e-commerce websites require dropdown menus, as the need for extensive categorizing is often best addressed with such designs. However, online real estate searches are direct and there to help guide someone in the direction they are already seeking.

Making a more complex menu system is more convoluted than necessary for those looking to buy or sell their home online, search for a real estate agent online, or search for homes online.  Web design in Los Angeles seems to have moved in a similar direction as well, with Search being focused on a sitewide dropdown instead of in only one place.

Making Searches Simpler

There is often a lot of hassle when searching for a home, even when it’s online. One of the features integrated into the site is its “Simple Search” tool. All the user has to do is enter their current and/or desired zip code and the search will help them either find homes in that area or connect them with a local real estate agent. 

Aptly named for not only the quickly accessed information but the simple search is also placed throughout the site. This makes it far less time-consuming than scrolling and clicking back and forth in order to locate the appropriate search, thus reducing frustration and boosting client interaction. 

Design a Custom Website with Falcon

If you are looking for a web developer for real estate searches, Falcon Marketing is ready to design your custom website. Besides Zirbie.com, Falcon has several e-commerce businesses, healthcare organizations, and more types of sites in their portfolio, and can develop any custom site to suit your needs. Contact us today if you’re ready to make your online presence soar!