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A social media marketing strategy is a basic outline of how a business will use social media to connect with customers and build brand awareness successfully. It involves a set of clear goals and objectives that guide strategic choices, including the platforms you will devote resources to, and the content you will create.
Some businesses just want a simple strategy to get started on Facebook, while others generate advanced strategies that factor in their customers’ interests, the social media sites they’re already active on, and an actionable plan to create content and generate conversions.
Why does your business need a social media marketing strategy? Let’s take a look at some key reasons.
Today’s consumers haven’t just migrated online; they’re finding most of their solutions on social media. Having a strategy will help you determine which social media basket to put all your eggs in, so to speak.
Are your customers mostly active on Facebook? Allot a portion of your social media marketing to establishing a strong, consistent presence on Facebook. Would your customers benefit from live updates and immediate customer service announcements? Consider creating a Twitter handle to respond to customer queries in real-time.
Google dominates global online searches, accounting for almost 80% of the market, and most businesses understand that SEO is the key to reaching the first page of Google’s search results. Besides listing your brand’s website at the top of the page, Google will also display any relevant social media sites tied to your business as well.
The more social media sites your business is affiliated with, the greater likelihood that these will be listed on the first page of Google results. This creates a feedback loop: social media sites make your business more visible, thereby increasing the likelihood of someone clicking through to your website, which in turn drives more traffic and boost your Google ranking, and so on.
If you focus solely on one marketing effort, you put yourself at risk of losing everything you’ve worked to establish. You’re also saturating a demographic of customers who may not find value in your services anymore.
Technology is driving ad revenue to streaming services and social media. A social media marketing strategy not only diversifies your marketing, but it prepares you for a future where marketing trends and consumer interests are shaped primarily by social media.
By continuously expanding your marketing efforts, you’ll be in a better position to capitalize on a growing trend when it appears. You’ll also understand the ins-and-outs of marketing on each platform.
A social media marketing strategy enables you to establish a long-term, sustainable online identity. It’s not enough to create a Facebook and Instagram account and only update them sporadically—you have to be active to see results. That activity is the hard part; it requires valuable, high-quality content delivered on a regular basis. But a solid strategy will be your roadmap to success.
Having an active social media account not only makes you appear trustworthy (“this company cares about its brand’s online identity”), but it increases retention if you provide regular updates that contain valuable content. As you gain more followers, you also increase the odds of website sales conversions. This is the natural progression of a successful social media marketing strategy.
Make the Most of Social Media
For now, the future of marketing is online. Social media giants such as Twitter, LinkedIn and Facebook are still growing. As they grow, they shape the consumer trends that determine how effective your marketing efforts can be.
A social media marketing strategy is your first step to establishing a unique online presence that can continuously attract a wide-range of customers.
Want to learn more? Contact us for more information on how to start your social media marketing strategy.