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It’s a well-established fact that search engine optimization (SEO) directly impacts the success of any online venture.
When you invest in SEO, you change the underlying ways your website speaks to search engines by optimizing images, text, scripts and even HTML code to achieve the highest position in any given search result.
In other words, good SEO puts you on a first name basis with Google, Bing and Yahoo. No longer are you relegated to the forgotten nether regions down the bottom of search results, rather, you’re the business customers first see when they need a problem solved.
Still not convinced in the magic of SEO? Take a look at our top five reasons for why you should invest in search engine optimization. You may find it’s exactly what your business needs.
Five Reasons to Invest in SEO
SEO works. It’s proven that real search results lead to a higher click-through than any other marketing campaign.
There’s a reason why Expedia, TripAdvisor and Yelp appear first when you search for flights, travel and restaurant reviews: each online service utilizes search engine optimization to target customers who use specific keywords and phrases. Also, these sites are respected authorities in their field—swaying the opinions and purchasing habits of millions of people on a daily basis with quality information.
With a mix of good SEO and high-quality content that provides value, you’ll quickly rise through the ranks of search engine results.
When you invest in SEO, you’re also investing in efficiency. You’ll be optimizing every bit of behind the scenes dialogue that your website conducts with search engines. Your keyword and meta tag integration will improve, and each page and piece of content will be tuned for SEO success.
The end result is a well-oiled website that generates increased leads because it can drive along the information superhighway.
Investing in search engine optimization not only extends your brand’s reach, it determines the influence your business will maintain for years to come.
Plus, it can be damaging not to have SEO.
Whether you’re seeking local, national or global coverage, SEO plays a crucial role in your brand’s image and voice. Not only does good SEO prevent competitors from spreading negative coverage about you, but you can shape the industry itself by becoming a leading expert in your field.
Above all other marketing channels, SEO rests comfortably at the top for lead conversions.
While the success of any given SEO strategy depends on how it’s implemented, most experts agree that any given business will yield at least 100% ROI with its SEO strategy. Studies have even shown results of 400-500% ROI for well-managed SEO strategies.
Once ranked on a search engine, your ROI will only increase as you climb the results ladder.
When people think SEO, they often think of Google. While it’s true Google dominates the search engine scene (Google controls roughly 90% of all web searches around the world), they don’t account for the searches performed on social media and online outlets, like Facebook and Amazon.
These sites rely on SEO just as much as Google does. When you invest in SEO, you not only improve your search result rank on the world’s largest search engine, but you significantly boost your standing across all other platforms as well.
Succeed Online with an SEO strategy
SEO isn’t going anywhere. As long as search engines exist, SEO will be a prerequisite for building and maintaining relevancy online.
Search Engine Optimization continues to be the most important factor when it comes to establishing an effective online presence. Even the best branding and marketing campaigns will fall short if they don’t have an SEO strategy in place for people to find them.
If you’re wondering how to get started with Search Engine Optimization, get in touch one of our friendly experts.