Creating a custom mobile app for your business is easier than ever before. Contacting an agency is just a click away, and your app will be ready before you know it. But while speed may help you get to the front of the line of the app store, your mobile app will quickly lose momentum if you don’t have a digital solution strategy- goals that will actually make your app a success.

Whether it’s the data you want to collect, the security measures you have in place, or the way your app integrates effortlessly with your social media accounts, certain features are much more important than others when it comes to developing a custom app development for your business.

What are the most important things you should consider mobile custom app development? Let’s take a look.

  1. Design

As smartphone screens increase in size, so does the potential real estate your custom app can take benefit from. You’ll want an app that is optimized to take advantage of any screen size across each major platform: iOS, Android and Windows. The best mobile app developers not only know how to utilize large screen sizes in clever and creative ways, but they’ll ensure your app looks great on smaller screens as well.

  1. Analytics

Data and analytics are at the heart of building a successful strategy that provides the best return on investment (ROI). When planning your custom app development, it’s important to include a way for you to track user information, such as a number of orders you receive, overall app traffic, and the relevancy of any given page.

  1. Security

Mobile app security is essential, especially if you’re collecting sensitive user information. Cyber threats are a real concern, and hackers feed on poorly secured mobile apps. Mobile app developers utilize tight security protocols in order to prevent potential thieves from boosting your customers’ private information.

  1. Social Media Integration

The titans of social media, such as Facebook, Twitter, Pinterest and Instagram, can now be integrated directly into a mobile app, enabling users to share photos and updates across their social media networks without leaving your app. The same holds true for your custom app itself—developers can bake your brand’s social media accounts into the app to provide a steady live stream of updates whenever someone logs in. 

  1. Personalization

Custom app development often entails bridging the style and aesthetic of your physical or desktop experience into the app itself. The result is brand consistency, something most users will be expecting when they go from your website to downloading and opening your app.

  1. Promotion

The best mobile app developers won’t finish working when your app is complete—they’ll provide promotional coverage to ensure your app is seen, downloaded and opened. Developers want your app to be just as successful as you do. They’ll work with you to understand your target audience, the platforms they use, and the services they want to see so that you’ll have an app that continues to provide value long after it’s downloaded.

Reap the Benefits of Custom App Development

Don’t treat custom app development as just another project to check off the list. With a strategy in place, your mobile app can become a sensation, growing beyond the boundaries of your current business and attracting a much wider audience that uses mobile as their primary means of connecting online.

While it may seem like there’s a lot of moving parts to consider before creating your mobile app, a talented team of custom app developers will handle the important bits for you.

Contact us with any questions you may have regarding custom app development. We’re happy to help!

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Published: September 27, 2017